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How it works

Simple to start. Easy to change.

Here's everything that happens between signing up and milk at your door.

Sign up in four steps

New customers pay ahead through the milk wallet. If we don't deliver to your address yet, you join the waitlist and pay nothing.

How the milk wallet works

When you buy a milk package, the litres you pay for go into your milk wallet. Litres are deducted only when a delivery is made.

Your wallet never goes below zero, so there's no debt and no surprise bill.

  • Days of milk left

    The app works out how many days your balance will last at your current schedule, and warns you when it's running low. Top up whenever you like.

  • If your balance runs short

    The app keeps your earliest deliveries and pauses the latest ones first. Top up to keep your schedule going.

  • If a delivery is missed

    If a delivery fails or is missed on our side, the litres stay in your wallet. You are not charged for milk you did not receive.

Example

  • After a top‑up

  • A few weeks in

  • Running low

Need a refund of unused litres? See our Refund and Cancellation Policy.

Five ways to schedule your milk

Schedule types
ScheduleWhat it means
DailyA delivery every day.
Alternate daysA delivery every other day.
Selected weekdaysDeliveries only on the days of the week you tick.
Weekdays onlyDeliveries on weekdays only.
Custom datesDeliveries only on the dates you pick.
  • Daily A delivery every day.
  • Alternate days A delivery every other day.
  • Selected weekdays Deliveries only on the days of the week you tick.
  • Weekdays only Deliveries on weekdays only.
  • Custom dates Deliveries only on the dates you pick.

Set the quantity in half-litre steps. Need more for a day, for guests or a festival? Add extra milk for just that date.

The 9 PM rule

You can change any delivery until 9 PM the night before it. That covers skipping a day, pausing, changing the quantity and adding extra milk.

Example

  • Before 9 PM

    You can still change tomorrow's delivery, and any day after it.

    • Today

      Cow milk · 1.0 L

      Locked
    • Tomorrow

      Cow milk · 1.0 L

      Can change Locked
    • Day after

      Cow milk · 1.0 L

      Can change

    The first day you can change is tomorrow. The first day you can change is the day after tomorrow.

  • From 9 PM

    Tomorrow is set. The earliest day you can change is the day after tomorrow.

    • Today

      Cow milk · 1.0 L

      Locked
    • Tomorrow

      Cow milk · 1.0 L

      Can change Locked
    • Day after

      Cow milk · 1.0 L

      Can change

    The first day you can change is tomorrow. The first day you can change is the day after tomorrow.

Today's delivery is already set, so it can't be changed.

Holidays and leave

Pause your deliveries before you go and resume when you're back. Paused days use no litres from your wallet.

All times are Indian Standard Time (IST).

Delivered, and on the record

Your milk is delivered to your door on the days you choose. Our delivery partners use their own app to mark each delivery as delivered or not delivered, so your history in the app is accurate.

Shop orders follow their own timings: order before 3 PM for delivery the same evening. See the Shop.

Drawing of a PureFarm delivery partner on a scooter carrying milk
Illustration.

Paying for your milk

Pay in the app or the web app through Cashfree, by UPI, card or net banking. Prices are shown in the app.

Monthly accounts

Some long-standing customers are billed monthly instead of paying ahead. If you're one of them, sign in to see your bills. All new customers use the prepaid milk wallet.

Ready when you are.

Android app on Google Play. Coming soon on the App Store.