Privacy Policy
Last updated: 27 October 2026
This Privacy Policy explains how Bhoomiputra Delivery Services Private Limited ("PureFarm", "we", "us") collects, uses, shares and protects your personal data when you use the PureFarm Milk mobile apps (Android and iOS), the website www.purefarm.in and our milk and farm-shop delivery services. We process personal data in accordance with the Digital Personal Data Protection Act, 2023 and other applicable Indian law.
Information we collect
Information you give us
- Account details: your name, mobile number and, if you choose to add it, your email address.
- Delivery details: your delivery addresses (flat, building, society, area, city, pincode) and delivery instructions and preferences.
- Orders and payments: the milk packages and shop products you buy, your delivery schedules, deliveries, milk wallet balance, bills, payments and refunds.
- Support: messages you send us and details you share when you contact customer support.
Information collected when you use our services
- Sign-in: if you link Sign in with Apple, we receive an identifier for your Apple ID (and your email address, if you choose to share it).
- Delivery records: when our delivery partner delivers your order, or marks a delivery as failed, their device records the time and location of that delivery attempt.
- Technical data: our servers log your IP address, device and app version, and the time of requests, to keep the service secure and working.
The PureFarm Milk app does not access your contacts, photos, camera, microphone or the location of your phone. It contains no advertising, and we do not track you across other companies' apps or websites.
Payment information
Payments are processed by our payment partners, Cashfree Payments and Razorpay. Your card, UPI and bank details are entered with them and are handled under their privacy policies. We do not see or store your full card or bank details. We receive only the payment status, amount, method and reference numbers.
How we use your information
- To create and manage your account and sign you in (including sending one-time passwords by SMS).
- To check whether we deliver to your area, and to take, schedule and deliver your orders.
- To manage your milk wallet, bills, payments and refunds.
- To send you service messages about your orders, deliveries, balance and account.
- To provide customer support and handle complaints.
- To keep our services secure, prevent fraud and misuse, and fix problems.
- To meet our legal, tax and accounting obligations.
- With your consent, to tell you about offers and new products. You can opt out at any time.
Who we share your information with
We do not sell your personal data. We share it only as needed to provide our services:
- Delivery partners: your name, mobile number, delivery address and instructions, so they can deliver your order.
- Payment partners: Cashfree Payments and Razorpay, to process payments and refunds.
- Service providers: our SMS provider (to send one-time passwords and service messages), and our cloud hosting and storage providers, which host our servers and backups. They may use your data only to provide their service to us.
- Apple: if you use Sign in with Apple.
- Authorities: law enforcement, courts or government authorities, when the law requires it.
- Business transfers: a buyer or successor, if our business is sold or merged, under the same protections.
How long we keep your information
We keep your account and delivery details for as long as your account is active. When you delete your account, we delete or anonymise your name, email address, delivery addresses and sign-in links. We keep records of orders, deliveries, payments, refunds and invoices for as long as Indian tax and accounting law requires (currently up to 8 years), and then delete them. Server logs are kept for a limited period for security purposes.
Your rights and choices
- Access and correction: you can view and update your profile and addresses in the app, or ask us for a summary of the personal data we hold about you.
- Deletion: you can delete your account in the app (Profile → Delete account), or ask us by email. See how account deletion works.
- Withdraw consent: you can withdraw consent to marketing messages at any time. Withdrawing consent for data we need to deliver your orders means we can no longer provide the service.
- Grievances: you can raise a complaint with our Grievance Officer (below). If you are not satisfied with our response, you may complain to the Data Protection Board of India.
Security
Your data is encrypted in transit (HTTPS) and stored on secured servers. Access is limited to staff and partners who need it to do their jobs. No method of storage or transmission is completely secure, but we work to protect your data and will notify you and the authorities of a breach as the law requires.
Children
Our services are meant for adults who manage household purchases. We do not knowingly collect personal data from children under 18.
Changes to this policy
We may update this policy when we change our services or when the law changes. We will post the updated version on this page with a new "Last updated" date, and tell you in the app about important changes.
Contact us and Grievance Officer
For questions about this policy, to exercise your rights, or to raise a grievance, contact our Grievance Officer at support@purefarm.in. We aim to respond within 7 working days.
Bhoomiputra Delivery Services Private Limited, Pune, Maharashtra, India.